Emperador launches 3 new The Bar variants for the new ‘GINeration’

Think gin is a tito drink? You have to try these.


Published: 10:00 PM September 12, 2018

Updated: 4:09 PM September 13, 2018

MANILA, Philippines – In the Philippines, gin is hands down one of the most popular alcoholic drinks – especially among the titos

When we speak of gin, it’s just something that we easily associate with the men – our fathers, uncles, neighbors, and acquaintances. A mere mention of the word gin brings to mind memories of seeing tumpukans at street corners or in front of the friendly neighborhood sari-sari store, with the drinking group boisterously downing shot after shot of the drink until the wee hours of the night.

But one brand aims to give gin a fresher, hipper image by creating delicious flavors with eye-catching colors that will be loved by the young and hip.

Not your tatay’s gin

On Wednesday, September 12, Emperador Distillers, Inc. launched The Bar Premium Gin at The Island in Uptown BGC. The heavy downpour certainly didn't dampen everyone's spirits as guests in pink – the color of the night – mingled, had their IG-worthy photos taken at designated photo walls, shared their best gin puns and snapshots for prizes, and enjoyed live music courtesy of The Ransom Collective and Butta B.

Pink Gin is a berry-flavored concoction that’s in a lovely millennial pink color. If you’ve always wanted to try pink gin that enjoyed popularity in Europe recently, you don’t have to go far and wide anymore to get it!

All photos by Alecs Ongcal/Rappler