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MANILA, Philippines – Branding and design agency Serious Studio is lending a hand to local SMEs (small and medium-size enterprises) through “Brand Aid,” a free brand-building mentorship program for businesses affected by the COVID-19 outbreak.
The agency behind brand campaigns for BLK, Yes Please, La Chinesca, Easy Tiger, Ippudo, Wink, Dove, and GCash is offering their expertise in strategic thinking, intentional design, and styling to SMEs looking to “adapt to the new normal” – from neighborhood coffee shops, restaurants, groceries, and even to small salons.
Interested founders or partners can apply for a slot via Serious Studio’s website until Saturday, May 30.
Although the package does not include financial or operational assistance, it does offer a free brand design strategy, business advice, guidance and planning for re-positioning your brand, touchpoints (website, social media), and brand prescriptions with potential solutions. Basically, you’re getting a brand identity refresh, a digital marketing blueprint, and a clear reframing of your messaging, products, and services in a sensitive yet on-brand way.
Businesses eligible for the program must be affected by COVID-19, located in the Philippines, and believe in the power of branding.
Deliberations and interviews will be from June 1 to June 5, 2020. The winning mentees will be announced on Serious Studio’s Instagram page on June 15, 2020. – Rappler.com
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