MANILA, Philippines – In the lastest celebrity-beauty brand collaboration, Kathryn Bernardo recently launched the makeup line she created with local beauty favorite Happy Skin.
The diffusion line is called Generation Happy Skin, and follows the skincare-first-makeup-second school of thought at the heart of its parent brand, and popularized by K-beauty and cult makeup brand Glossier.
The Stay Fresh Weightless Pressed Powder (P499) comes in a range of shades that is meant to cater to Pinay skin tones – from the fair-skinned, and especially to morenas. The 3 shades include Light Beige, Medium Beige (Kath’s shade), and Natural Beige.
"Being a morena girl myself, years ago I had a hard time choosing the right color for me," she said. "For example, for the powder, I find it grayish, or sometimes maganda nga yung color sakin (the color may look nice on me) but maybe masyadong makapal naman or naiiritate naman yung skin ko (it's too thick, or my skin gets irritated)."
The My Lips But Better Ultra Matte Lippie (P399) comes in 5 colors that could work for both low-key or more dramatic looks. Shades include Moxie (deep wine red), Wonder (berry red), Authentic (rosy pink), Courage (nude pink), and Spunk (a peachy nude).
Generation Happy Skin's packaging is a departure from its parent line's brightly-colored, kitschy look. Instead, the new line comes in minimalist pastel-colored packaging, that was inspired by Kathryn’s classic aesthetic.
It was also created with Kathryn's fans in mind.
As Jacque and Rissa said, Kathryn was very involved in the collaboration, carefully selecting everything from the packaging, to the names of the products, to the shades.
"Yung mga fans, hindi mo sila mattrick. Pag pinresent mo yung color, alam nila kung ano yung ako. So naging particular ako dun, gusto ko makita nila yung Kathryn talaga in this collection," she said.
(The fans, you can't trick them. When you present the color, they know what's me. I was particular with that, I want them to really see Kathryn in this collection)