Disasters in the Philippines
Disasters in the Philippines

#ZeroCasualty trends nationwide during 2-day Agos Summit

Rappler Social Media Team

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#ZeroCasualty trends nationwide during 2-day Agos Summit
(UPDATED) Twitter users join the discussion on disaster preparedness during the first-ever Agos Summit, generating over 800 million impressions

MANILA, Philippines (UPDATED) – What can you commit to make #ZeroCasualty a reality?

On July 7-8, disaster management experts, responders, policy makers, and volunteers gathered for the first-ever Agos Summit on Disaster Preparedness at the Samsung Hall of the SM Aura mall in Taguig.

Day 1: Climate action and #MMShakeDrill

The first of the two-day summit highlights the climate action initiated by the youth and women, including LGU preparedness efforts during disasters.

The event’s main hashtag, #ZeroCasualty peaked at number 2 among trending topics in the Philippines as of 10:40am:

Based on Reach, Rappler’s social listening tool, #ZeroCasualty generated over 318 million impressions from 7am to 7pm today. Twitter impressions are the estimated number of people who have seen the hashtag on their feed. 

The hashtag also garnered over 1400 tweets from 474 unique Twitter users. According to TweetReach, the hashtag potentially reached over 3.4 million Twitter users in a span of 12 hours.

Screenshot from Reach

Here’s a visualization of the Twitter community who joined the discussion online using #ZeroCasualty:

Screenshot from Reach

Among the top influencers in the discussion are Rappler, MovePH, Philippine Red Cross, Climate Change Commission, and MMDA.

Here are some of the tweets during the summit:






During the afternoon session, #MMShakeDrill was also used as the summit shifted its focus toward the metro-wide earthquake drill which will be held from July 14 to 17, 2017. This drill aims to test the metro’s response to a possible 7.2-magnitude earthquake.

This secondary hashtag generated over 129 million impressions based on 142 tweets from 61 unique Twitter users. Here are some tweets during the event:




Day 2: Gearing up for disaster preparedness

The second day of the Agos Summit focused on disaster risk reduction and climate change adaptation. Agos eBayanihan was also relaunched. (READ: Agos eBayanihan: ‘Be information responders’)

#ZeroCasualty trended once again, this time peaking at number 5 in the Philippines.

The hashtag generated over 500 million impressions on Day 2, and garnered 1,346 tweets from 432 Twitter users. According to TweetReach, the hashtag potentially reached over 3.9 million Twitter users during the program.

Screenshot from Reach

Impressions hit 30 million at around 10 am, during Senator Loren Legarda’s keynote presentation on disaster risk reduction and preparing communities for climate change. (READ: Legarda shares 9 ways to reduce disaster risks, impact on lives)

Here’s how the online discussion looked like on Day 2 of the summit:

Here are some of the tweets during the event:




In case you missed it, you can watch the Agos Summit here:

– Rappler.com

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